The Ultimate Guide to Repurposing a Blog Post into a YouTube Video

The Ultimate Guide to Repurposing Content Across Platforms

Want to take your content game to the next level? Download The Ultimate Guide to Repurposing Content Across Platforms for free! 

Step 1: Identify Your Best Content for Repurposing

Alright, let’s kick things off with the first step in our content repurposing journey: identifying the best of the best in your blog library! This is like a treasure hunt where you get to dig for the golden nuggets that will shine bright on YouTube. 

1. Look for Engagement

To find your star posts, dive into your blog analytics. Here’s what you should focus on:

• Traffic Stats: Check which posts had the highest views. These are the ones that caught people’s attention and likely sparked interest.
• Comments and Interactions: Did readers leave comments? Engaging posts often lead to discussions, questions, or even debates. If a post prompted your readers to share their thoughts, it’s a good sign that the topic resonates.
• Common Questions: Think about posts that answered frequent questions in your niche. Content that addresses specific queries tends to perform well, as it provides solutions and adds real value.
• Valuable Insights: Look for posts where you shared unique perspectives or in-depth knowledge. If your audience found this information enlightening, they’re likely to appreciate a video version too!
• Social Shares: Look at how often your posts were shared on social media. If people felt compelled to share, it means your content struck a chord!

You can use Google Analytics or any platform specific analytics like WordPress, if that’s where you blog, to track these metrics. 

2. Create a Shortlist

Once you’ve combed through your analytics and identified several candidates, create a shortlist of potential blog posts for repurposing. This will make it easier to visualize what you have to work with.

3. Evaluate Your Audience’s Needs

Consider your audience’s needs and preferences. Look at the comments section of your posts. Are there specific questions or requests from your readers? This feedback can guide your decision-making process, helping you identify which topics they’re eager to learn more about.

Ready to Roll!

Once you’ve pinpointed your best-performing content, you’re ready to roll! You’ve got your treasure map laid out, and now it’s time to dig into creating an awesome YouTube video.

Step 2: Break Down Your Content into Digestible Pieces

Now that you’ve found the perfect blog post to repurpose, it’s time to slice it up into bite-sized, easy-to-digest pieces for your YouTube video. This is where you get to take something great and make it even better by reshaping it for a new medium. Think of it like turning a full-course meal into a series of delicious snacks—each piece needs to stand on its own but also work together to create a cohesive whole.

1. Create Sections

Your blog post is probably packed with valuable information, but for video, you want to keep things simple and structured. 

Here’s an idea on how to do it:

1. Divide It into Key Points
   Look at your blog post and break it down into 3-5 main sections or key points. Each section will become a mini-segment in your video, and this will keep your audience from feeling overwhelmed. For example, if your blog post was “10 Ways to Repurpose Content,” each “way” could be a segment.
2. Use Headings as Natural Dividers
   Use your blog’s subheadings as the main talking points for your video. This helps create a logical flow and makes it easier for viewers to follow along. It’s like turning your blog into a video script each subheading marks a new chapter in your story.
3. Summarize Complex Points
   If your blog post goes deep into certain topics, take a step back and summarize those complex points for your video. Remember, the goal is to keep things engaging and digestible. You want to leave your audience wanting more, not zoning out halfway through.

2. Incorporate Visual Elements

One of the biggest advantages of video is that you can go beyond text to bring your content to life visually. 

Here’s how:

1. Use Blog Images, Charts, or Infographics
   If your blog post includes any images, graphs, or infographics, bring those into your video. Visual aids can make complex information easier to understand and more engaging. Plus, it adds an extra layer of interest to your content. For example, if you’re repurposing a blog post about social media strategy, show screenshots of successful posts or charts showing engagement data.

You can take a look at this blog post on 12 must know tips for editing your educational videos.

2. Create New Visuals for the Video
   Don’t have enough visuals in the original blog? No problem! You can create new visuals, such as slide decks, quick animations, or even screen recordings. You can use tools like Canva or Google Slides to make professional looking slides that complement your points. If your blog post talks about a specific process, like “How to Repurpose Content,” consider walking your audience through each step visually.

If you’re using slides, keep them clean and simple. Too much text can overwhelm viewers. Use one key point per slide and complement it with relevant visuals or icons. 

3. Add Personal Insights and Commentary

Here’s where you can bring a fresh angle to your content! When you’re turning a blog post into a video, you don’t have to stick strictly to the original content:

1. Share Personal Experiences
   Add your own voice and experiences to each section. This makes your video feel more personal and less like a direct reading of your blog. For example, if your blog post covers “5 Tips for Productivity,” share a real-life example of how you’ve applied each tip. It’s all about building that human connection!
2. Update with New Information
   If things have changed since you wrote the blog post (like new trends or tools), this is your chance to provide up-to-date info. This makes your video feel fresh, even if it’s based on older content.

4. Plan for Transitions

Unlike a blog post, where readers can scroll at their own pace, a video requires smooth transitions between sections. Here’s how to keep the flow going:

1. Create Mini-Intros and Outros for Each Segment
   Before diving into a new section, give a quick intro to what’s coming next. It can be as simple as, “Next up, let’s talk about…”. At the end of each section, sum up the main takeaway before moving to the next point. These little transitions help your audience stay focused and make your video feel polished.
2. Use Visual Cues
   You can also use on-screen text or animations to signal when you’re moving to the next section. For example, if you’re covering “Tip 1,” have a slide that says “Tip 1” before jumping into the details. This keeps everything organized and clear for the viewer.

Need help with creating Canva overlays? Take a look at this video here:

How to Create Stunning Custom Overlays in Canva For Free! – Content Paths

Step 3: Extract the Content You Need for Repurposing

Now we are diving even deeper! It’s time to extract the juicy bits from your blog post. The parts that will make your audience nod their heads and say, “Yes, I need this!” This step is crucial so keep on reading.

Key Takeaways

When extracting key takeaways from your blog post, start by reading through the content and pinpointing the most impactful points that resonate with your audience. Aim to identify 3-5 nuggets of wisdom that summarize the main message of your post, focusing on insights that truly offer value. 

Each takeaway should be clear and concise, making it easy for viewers to quickly grasp its importance. For instance, if your blog post discusses content repurposing, a key takeaway could be, “Repurposing content saves time and maximizes reach—don’t just create once, share multiple times!” 

You should also create a call to action to encourage audience engagement!

Engaging Quotes

• Look for quotes or phrases in your blog post that encapsulate your message. These can be powerful soundbites for your video, adding a personal touch and emphasizing your points.
• Choose quotes that reflect your unique style and voice.
• Consider adding these quotes as on-screen text during your video. 

Action Steps

Make sure to highlight any actionable tips included in the content. Viewers appreciate walking away with practical steps they can implement immediately, so focus on those insights. 

Present these action steps in a clear and structured format. Taking a simple example of content repurposing video, list steps like:

• Step 1: Identify your best-performing content.
• Step 2: Break it down into bite-sized pieces.
• Step 3: Share it across multiple platforms.

After you list the action steps, encourage your audience to take action. You could say something like “Try these steps this week and see how your content reaches new audiences!”

Step 4: Create Your Content

Now comes the part you’ve been waiting for—creating your YouTube video! This is where your ideas really come to life, and there are a couple of popular formats you can choose from to showcase your content effectively.

Slide-Based YouTube Video:

• Visuals: Start by crafting some eye-catching slides in Canva that highlight the key points from your blog post. Reuse some images from your original blog to maintain a consistent look and feel.
• Voiceover or Video: You have the option to show your face while discussing the slides, which helps build a connection with your audience. If you’re feeling camera-shy, a voiceover works just as well! Tools like Loom make it easy to record yourself presenting the slides without the pressure of being in front of the camera.

Just a reminder! Don’t forget to include a call-to-action (CTA) in your video! Let viewers know that if they need help with graphic design or anything else, you’re just a message away. This can turn a casual viewer into a potential client! (I’m giving examples of myself :p) 

Talking Head Video:

If you’re looking to create content that really connects with your audience, talking head videos are a fantastic way to go. This format allows you to be yourself while sharing valuable insights, tips, or stories. 

Structure

Let’s talk about structure! Using the headers from your blog post as the main sections for your video. It gives your content a natural flow and makes it super easy for your viewers to follow along. Each section can focus on a key point, so your audience knows exactly what to expect. 

Plus, breaking things down helps them pause and think about what they just learned before moving on. It’s all about making it easy for them to absorb your message!

Engagement

Now, let’s chat about engagement. Aim for a conversational tone, think of it as having a chat with a friend instead of giving a lecture. Sharing personal anecdotes or relatable examples can really bring your content to life.

It’s those little stories that help your audience connect with you and see how your insights apply to their own lives!