You probably have more content than you think! Whether it’s old YouTube videos, blog posts, or even those long social media captions, most creators are sitting on a treasure trove of material that can be repurposed into fresh content.
The key is creating a content repurposing strategy that lets you maximize what you already have without the constant pressure of creating from scratch.
Let’s dive into how to create an efficient content repurposing strategy that will save you time and boost your content’s reach!
- The Ultimate Guide to Repurposing Your Content Across Platforms
- Why You Need to Create a Content Repurposing Strategy
- Step 1: Identify Your Best Content for Repurposing
- Step 2: Break Down Your Content into Digestible Pieces
- Step 3: Extract the Content You Need for Repurposing
- Step 4: Create a Content Repurposing Calendar
- Tools to Help You Repurpose Your Content
- FAQs About Content Repurposing
- Ready to Repurpose Your Content?
The Ultimate Guide to Repurposing Your Content Across Platforms
Tired of always scrambling for new content ideas? You’re not alone. Many creators feel like they’re constantly reinventing the wheel to keep their audience engaged.
Download this free guide and discover how to repurpose your existing content into fresh, engaging pieces tailored for each platform.
Why You Need to Create a Content Repurposing Strategy
Creating a content repurposing strategy isn’t just smart… it’s essential if you want to keep up with the demands of content creation.
Let me tell you why:
Save Time:
Instead of scrambling to create new content every week, you can use your existing material to fill your content calendar.
By taking your existing material and presenting it in a fresh way, you free up time that would’ve been spent on brainstorming, scripting, and production. For instance, a long-form blog post could be broken down into multiple social media posts, videos, or emails, allowing you to stay ahead of your content calendar.
This approach lets you focus on fine-tuning the quality of your content and engaging with your audience rather than getting bogged down in creating new material. You can also maintain a cohesive brand message across platforms while saving time for other business tasks.
For more tips, check out my post on how to spend less time creating content.
Reach New Audiences:
Different people consume content in different ways! some prefer reading blogs, others love watching videos, and some are avid podcast listeners. Repurposing content ensures your message is seen by a broader audience across multiple platforms.
For example, turning a blog post into a YouTube video helps you reach video lovers who might not have found your blog. Additionally, you can tailor your content’s tone and format to better suit the platform, increasing the chances that more people will engage with it.
Increase Your Content’s Lifespan:
Content creation is an investment, and by repurposing, you extend the return on that investment. Instead of your content being a one-and-done deal, repurposing allows you to extend its lifespan.
Why let a fantastic blog post from last year gather digital dust when you can turn it into something new? Repurposing allows you to breathe new life into your existing content. For example, you could transform a webinar into bite-sized clips for Instagram Stories or turn the core points of a whitepaper into an infographic.
The beauty of this strategy is that it keeps your content alive, relevant, and top of mind for your audience while ensuring older materials still bring in value. Plus, if a topic or piece of content performed well in the past, you know there’s an audience for it, meaning repurposing is also a low-risk way to reinforce successful ideas.
Step 1: Identify Your Best Content for Repurposing
Not every piece of content is worth repurposing. The first step is to find your best-performing content.
This includes:
- Blog posts that received high traffic or engagement.
- YouTube videos with lots of views, comments, or shares.
- Social media posts that sparked conversations or were shared widely.
You can use analytics tools like Google Analytics, YouTube Studio, or social media insights to track your top-performing content. Once you’ve identified your best content, you have a solid foundation to start building your repurposing strategy around.
Step 2: Break Down Your Content into Digestible Pieces
Now that you’ve identified your best content, the next step is to break it down into smaller, digestible pieces that can be shared across various platforms.
Here are some examples on how you can do it (you can also download the free Ultimate Guide to Repurposing Your Content Across Platforms) :
From YouTube Video to Blog Post
Take the core message of a YouTube video and turn it into a detailed blog post. You can transcribe the video, summarize key points, and expand on them with additional details.
From Blog Post to Social Media
Break a long-form blog post into short social media posts. These could be carousels on Instagram, a Twitter thread (Yes I will forever keep calling it Twitter), or LinkedIn posts highlighting the main takeaways.
From Podcast to Audiograms
Turn segments of your podcast into short audiograms to share on Instagram Stories, TikTok, or Twitter.
The idea is to make your content bite-sized and adaptable to different platforms without needing to create something brand new every time.
Step 3: Extract the Content You Need for Repurposing
Once you’ve decided how to break down your content, it’s time to extract the specific parts that are perfect for repurposing.
This involves selecting:
- The most engaging sections of a video or podcast episode.
- The key takeaways or action steps from a blog post.
- Quotes or highlights from your content that resonate with your audience.
You don’t need to repurpose the entire piece just the best, most impactful parts. Remember, quality is better than quantity. Whether you’re doing it yourself or hiring someone (like me!), this is a critical step in making sure your repurposed content is effective.
Step 4: Create a Content Repurposing Calendar
Now that you’ve broken down your content and decided which pieces to repurpose, you need a plan to execute it. That’s where a content repurposing calendar comes in handy.
Here’s how you can build one:
Choose Your Platforms
Decide where you’ll share each piece of repurposed content. For example, a YouTube video might be shared on Instagram as short clips, on Twitter as text quotes, or on LinkedIn as a written post.
Schedule It Out
Once you’ve decided where each piece will be shared, it’s time to schedule when it will go live. The goal is to create a cadence where your content feels fresh and organic, even though it’s repurposed. This is key to avoiding content fatigue for your audience.
For example, if you release a YouTube video on Monday, don’t immediately repurpose and post it everywhere the same day. Instead, space it out:
- Week 1: Publish the YouTube video.
- Week 2: Share an Instagram Reel with highlights from the video.
- Week 3: Post a related blog article using the video’s core message.
- Week 4: Tweet some quotes or insights pulled from the video.
This staggered approach keeps your content top of mind without overwhelming your audience with repetitive messaging. It also ensures a constant flow of content, filling up your calendar with minimal effort. Additionally, this strategy gives your content more opportunities to gain traction over time across different channels.
You can also automate your posting process by using scheduling tools like Hootsuite to schedule your posts in advance. This way, you can prepare an entire month’s worth of content in just a few days, freeing up more time for other tasks.
Tools to Help You Repurpose Your Content
Here are a couple of game-changing tools that can help make the repurposing process much smoother:
Vidyo.ai: This tool helps you quickly turn long-form videos into short, shareable clips for platforms like Instagram, TikTok, and YouTube Shorts.
ChatGPT: If you need help drafting content or repurposing text-heavy material like blog posts or podcast scripts, this AI tool can be a huge time-saver. It can also generate ideas for content formats or even suggest catchy titles.
Otter.ai: Is a transcription tool that automatically converts your audio or video files into text. It’s a fantastic option for repurposing spoken content (like webinars, interviews, or podcasts) into blog posts, social media captions, or even eBooks. With this tool, you can easily create written content from your audio without having to type it all out manually, speeding up the repurposing process.
Descript: Is a multifunctional tool for content creators. Not only does it offer transcription services, but it also allows you to edit audio and video by editing the transcribed text. For repurposing, you can use Descript to turn video content into podcasts, clean up audio files, and create bite-sized video or audio snippets for social media.
Canva: When it comes to repurposing written content into visually appealing formats, Canva is my all time go to tool. If you’re turning a blog post into an Instagram carousel or a YouTube video into a PDF guide, Canva’s customizable templates make it easy to present your content in new and engaging ways.
You can learn Canva by checking out: Become a Canva Wizard.
FAQs About Content Repurposing
Can You Repurpose Past Training Content into a Course?
Yes, you can! I’ve helped many clients turn past training materials, like webinars or workshops into courses. It’s a great way to give your old content a new life while adding more value to your audience.
How Can I Use AI to Repurpose Content?
AI tools like ChatGPT can help generate drafts for new content formats, write captions, or suggest creative ways to present your material in different styles.
How Can I Repurpose a YouTube Video into Other Content Formats?
A YouTube video can be transformed into a blog post, short video clips for Instagram Reels or TikTok, an email newsletter, or even a full podcast episode. It’s all about tailoring the content to fit the platform.
Check out Ultimate Guide to Repurposing Your Content Across Platforms to learn in detail how to repurpose a youtube video into other content formats.
Ready to Repurpose Your Content?
Feeling overwhelmed? Don’t worry, I’m here to help with your content repurposing and many other things! Check my services or get in touch with me, and let’s maximize your content!
Also, don’t forget to download The Ultimate Guide to Repurposing Your Content Across Platforms for free. It’s packed with actionable tips to help you get started today.
