Hi there! I’m Israa

And my journey began as a virtual assistant, helping entrepreneurs manage the small but important tasks that kept their businesses running. Over time, my curiosity and creativity pushed me into graphic design, then into editing online courses, and eventually into what I truly loved: video editing.

But freelancing wasn’t easy. The path was full of twists, late nights, and endless learning. For years, I explored every corner of the online business world, trying to figure out not just what I was good at, but what I wanted most.

Then I met my amazing husband Fouaz.

Marrying him didn’t just bring love and partnership, it brought clarity. Fouaz was an engineer. And unlike my creative spirit, he had a well organized and structured mind. Together, we tried a lot of services and niches. And each one that didn’t stick felt like a piece of stone that fell off, eventually shaping our masterpiece. Then our mission became clear: Helping coaches and business owners grow their businesses through YouTube.

Hi there I’m Fouaz,

I  was on a path most people would call “ideal.” I had a strong start in my engineering career, working in a well-paying field, climbing the ladder, and set to go further than most.

Then I married my wonderful and incredibly talented wife Israa.

She is the complete opposite of “structured.” She’s a creative spirit with a business-oriented mind and an endless stream of energy. She always knew she wanted her own thing, but she wasn’t sure what that was yet.

Naturally, I started helping her figure it out. Over countless conversations, experiments, and late nights, we pieced together her talents, and eventually discovered what truly lit her up: helping coaches and business owners grow through YouTube.

That was the turning point for me too! One day, with a strong cup of coffee in hand and a spreadsheet open in front of us, I saw it clearly: What we were building together wasn’t just freelancing. It was a business with massive potential.

So, I quit my comfortable engineering career and went all-in on creating ContentPaths with my amazing wife and partner.

We know that creating content on YouTube can feel overwhelming. But when done right, YouTube isn’t just a platform, it’s a growth engine for your business! That’s why you shouldn’t be held back by the stress and time that editing consumes, your expertise deserves a clear path to reach more people, and you deserve to be rewarded for offering it.

We built ContentPaths to be more than just an editing service. It’s a partnership designed to empower coaches and business owners to grow their businesses through YouTube with consistent, professional, and strategy-driven video content.